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Gen Z is taking a page from the Y2K playbook in their search for frosted eyeshadow, glossy lips and shimmery blush.
March 18, 2025
By: Lianna Albrizio
Associate Editor
Forget 2025. Modern-day beauty lovers are seeking inspo from Y2K for all their makeup needs. Right now, 2000s makeup and juicy lips top Spate’s Popularity Index for the fastest-growing makeup trends. 2000s Makeup Nostalgia continues to dominate the beauty space, and 2000s makeup in particular has grown by +67.2% compared to last year across platforms, according to analysts. This trend is largely driven by TikTok, which holds a 73.3% Popularity Share. On search, interest has grown by +74...
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